Donald Tober, Marketer of Sweet’N Low, Dies at 89 – The Wall Street Journal

BUSINESS

Donald Tober, whose Sugar Foods Corp. marketed the Sweet’N Low sugar substitute and other restaurant supplies, died Friday in what New York police described as a suicide. He was 89.

Mr. Tober, who had Parkinson’s disease, was married to Barbara Tober, a former editor of Bride’s magazine. They lived on Park Avenue in Manhattan and had a horse farm in New York’s Dutchess County. Mr. Tober also once owned a thoroughbred called Sweet’N Low that competed in horse-jumping events.

Mr. Tober and Stephen Odell owned Sugar Foods, founded in 1948 by Mr. Tober’s father, Harry Tober. The company originally sold sugar in 100-pound sacks but later found it much more profitable to sell it in small packets designed for restaurants and cafes. Sugar Foods didn’t manufacture Sweet’N Low but made the brand’s pink packets a fixture in restaurants. In recent years, Sugar Foods has sold the N’Joy sweetener brand instead of Sweet’N Low.

Sweet’N Low, made with saccharin, was introduced in 1957 by Cumberland Packing Corp. of Brooklyn, founded by Ben Eisenstadt. The name Sweet’N Low came from a poem by Alfred, Lord Tennyson.

Donald Gibbs Tober was born in 1931 and grew up in New York. As a boy he sometimes helped his father deliver sugar. He earned an undergraduate degree at the University of Pennsylvania and a law degree at Harvard University. After working as a lawyer, he joined his father’s company in 1958.

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